One Stop revamps POS

One Stop shelf

One Stop has launched a new look and feel across its promotional materials and website.

Previously using their logo format to hold offer messages along with a plain white background, One Stop has moved to using the key promotional colours of yellow and red to ensure standout in store. It has also introduced new fonts and a new button to highlight key messages.

“We wanted to inject more theatre into our stores, and to start bringing our brand to life for our customers,” said Lizzie Reynolds, Customer Director at One Stop. “This is the first of a number of developments we are making to our look and feel this year and we’re all really excited about the reaction from our customers and colleagues in stores. We’ve had some great feedback so far!”