One Stop has launched a £1m price drop campaign covering a range of everyday essentials and fresh products.
The long-term price drops will be highlighted to customers in an eight-week campaign that focuses on single price items, end of basket value and meal bundles, providing options for every type of shopper.
A large number of products are being reduced in price, including Thick White Toastie bread down to 85p, One Stop Fusilli Pasta 500g down to 85p, and 2kg bags of Maris Piper Potatoes down to £1.85.
One Stop’s value deals continue with its ‘meal bundles’, designed to inspire customers with affordable, easy meal solutions. These include a chicken pasta bundle for under £5 that includes fresh chicken breasts, pasta, tomato passata and red onions.
The symbol group’s retailers will also be offering £10 ‘Basket Deals’ featuring everyday essentials including chicken breast fillets, strawberry jam, unsalted butter, a loaf of bread, Bourbon Creams, Fusilli Pasta and Heinz Tomato Soup.
Nigel Prendergast, Head of Customer & Business Support, said: “We wanted to hit the new year running and by investing over £1m we’re doing just that. January can be a tough time for many, so we’re dropping prices on some of our customers’ favourite products.
“We’ve also created awareness for our stores by devising a comprehensive 360° marketing campaign to support them, with a strong digital focus which includes Google PMAX, YouTube and Meta.
“Our stores have also had a full point of sale takeover to enhance the shopping experience and help customers navigate effortlessly through their local stores.”
