Heineken has expanded its range of premium ciders with the introduction of Old Mout Mango & Passionfruit.
The first new flavour from Old Mout in three years is available now in 10x330ml cans (RSP £11.75) and single 500ml bottle formats (RSP £2.55) with an ABV of 4.0%.
Combining the juicy and tangy flavours of mango and passionfruit to create a crisp, tropical cider, it is also vegan friendly and gluten free, with natural flavours and no added colours.
To support the launch, Old Mout will feature the new flavour in its two-year-long Moutopia campaign across video on demand, streaming services, social media, and targeted online and out-of-home advertising. It will also feature in the brand’s latest summer influencer campaign.
The launch comes with Premium Flavoured Cider accounting for 25% of Cider category sales in the off-trade.
