JTI launches Nordic Spirit

Nordic Spirit

Japan Tobacco International (JTI) is introducing its Nordic Spirit range of tobacco-free nicotine pouches to traditional retail channels following its UK launch on nordicspirit.co.uk earlier this year.

To celebrate the distribution drive, JTI is offering a range of profitable product-related deals to help retailers launch into market, as well as Nordic Spirit countertop display units and a range of point of sale materials.

Nordic Spirit is available in two flavours (Mint and Bergamot Wildberry) and two strengths (6mg and 9mg) in cans of 20 tobacco-free pouches (RSP £6.50).

The new product was developed in Sweden, where it has rapidly grown in popularity since launching in 2018. The 100% tobacco-free pouches offer a discreet nicotine product that can be used in situations where smoking or vaping might not be possible – on a long-haul flight, for example.

Pouches contain a blend of plant-based fibres, a gum base, nicotine, additives and flavourings. They are designed to fit under the top or bottom lip.

Stephane Berset, JTI UK Head of Marketing, said; “This is an exciting and innovative launch into a category that is still growing. We see Nordic Spirit as the next big thing in the Tobacco Free Nicotine Pouch Market, presenting a huge opportunity for independent and convenience retailers, as the consumer demand for alternative nicotine products increases and the category evolves.”

For more information, retailers should speak to their JTI rep or visit nordicspirit.co.uk and JTI Advance.