Japan Tobacco International (JTI) is introducing its Nordic Spirit range of tobacco-free nicotine pouches to traditional retail channels following its UK launch on nordicspirit.co.uk earlier this year.
To celebrate the distribution drive, JTI is offering a range of profitable product-related deals to help retailers launch into market, as well as Nordic Spirit countertop display units and a range of point of sale materials.
Nordic Spirit is available in two flavours (Mint and Bergamot Wildberry) and two strengths (6mg and 9mg) in cans of 20 tobacco-free pouches (RSP £6.50).
The new product was developed in Sweden, where it has rapidly grown in popularity since launching in 2018. The 100% tobacco-free pouches offer a discreet nicotine product that can be used in situations where smoking or vaping might not be possible – on a long-haul flight, for example.
Pouches contain a blend of plant-based fibres, a gum base, nicotine, additives and flavourings. They are designed to fit under the top or bottom lip.
Stephane Berset, JTI UK Head of Marketing, said; “This is an exciting and innovative launch into a category that is still growing. We see Nordic Spirit as the next big thing in the Tobacco Free Nicotine Pouch Market, presenting a huge opportunity for independent and convenience retailers, as the consumer demand for alternative nicotine products increases and the category evolves.”