Nisa Retail has teamed up with the Department of Health and Social Care’s Better Health campaign, which aims to help families eat better and move more.
Better Health has updated the NHS Food Scanner App to make it easier for parents to find healthier food and drink for their children by making a few easy swaps.
The app allows shoppers to scan products and find healthier alternatives with a selection of Co-op own-brand items qualifying as “good choice” products within the app. This is in addition to fruit and vegetables which are automatically included as healthy choices.
Retailers will receive point of sales material to support Better Health Food Scanner campaign, including window posters, small talkers, and wobblers.
Messaging will also feature on Nisa radio and digital channels.
Regan Howard, brand manager at Nisa said: “This is an exciting opportunity for Nisa to be involved with a national campaign; helping to educate shoppers into making better choices and enabling Nisa partners to demonstrate that they are responsible retailers who care about their shoppers.
“It is also a timely opportunity to support those partners who will need to make changes due to new HFSS regulations coming later this year.”
