Nisa retailers across the UK are introducing a new big deal ahead National Curry Week, which runs from 4-10 October.
The promotion offering a meal solution for two that provides everything shoppers will need for a curry night for just £7.
Shoppers can choose two main courses from three delicious curry options from the Co-op Takeaway range; Korma, Tikka or Butternut Squash Makhani, two sides – Co-op Takeaway Pilau Rice or Co-op Plain Naan Breads 2pk – and a Cobra Beer 4pk or Coke Zero 4pk, saving up to £8.94 off of the RRP.
The promotion will be supported by instore POS including bus stops, shelf talkers, wobblers, and shelf stripping, along with digital support from the Nisa Locally consumer-facing social media channels and the www.nisalocally.co.uk website.
Seasonal manager at Nisa, Hannah Goodwin, said: “Curry remains one of the nation’s favourite dishes and we hope that the latest Big Deal will support Nisa partners in making the most of the sales opportunity this presents.
“This great value offer will enable our retailers to provide a delicious and easy evening meal solution for two at a fraction of the cost of a takeaway curry, excellently timed as 81% of shoppers are actively looking to save money on their grocery shopping as we approach the busy Christmas period.”
Goodwin added: “New for 2021, the £7 deal will be unfamiliar to shoppers so we’re encouraging our partners to really utilise the provided POS and mini kit to draw maximum attention to the deal and in turn, increase basket spend.”
The promotion is available in stores now and will run until 12 October.