Nisa retailers will this month be offering shoppers a new Big Deal on a steak dinner for two.
The deal, which is running up until Tuesday 23 November, includes two Co-op Ranch Steaks and Co-op Skinny Fries for just £4, saving Nisa shoppers up to £3.50 off the RRP.
Nisa’s latest Big Deal also includes a vegan alternative: Co-op GRO Kievs alongside Co-op Skinny Fries for just £3.50.
Shoppers can also pick up a Co-op Irresistible Sticky Toffee Sponge Pudding for £2 – saving £1.89 – and a bottle of Co-op Fairtrade Shiraz for £5.50.
The offer is supported by a range of in-store POS including bus stops, shelf talkers, wobblers, and shelf stripping, as well as being highlighted to consumers on the Nisa Locally social media pages and website.
Hannah Goodwin, Nisa’s Seasonal Manager, said: “With more than half of shoppers purchasing their meal for tonight on impulse, we’re encouraging our partners to ensure the offer is highlighted with the dedicated POS and placed in a high footfall area of the store to draw maximum attention.
“We are also recommending stocking additional accompaniments to The Big Deal, such as desserts and refreshments, to enhance the offer and drive additional basket spend.”