Nisa retailers introduce Burns Night promotion

Nisa retailers are holding a Burns Night promotion to drive sales in store.

The promotion features a raft of deals on a selection of supper staples including Mash Direct Neeps & Tatties 750g at £2.25, Mash Direct Burns Bites 300g at £2.70, Macsween Haggis 400g and Vegetarian Haggis 400g at £3 each, Irn-Bru 6pk cans in Regular and Sugar Free variants at just £2.25 each, and Whyte & Mackay Blended Scotch Whisky 70cl at £14 a bottle.

Offline marketing lead at Nisa, Chris Walker, said: “January is typically a quieter month for retailers and shoppers tend to be much more budget-conscious, following an expensive December. This means that events like Burns Night provide pivotal opportunities to maximise sales at a time when the country is otherwise more or less at a standstill.

“This year, our Burns Night deals include a broad selection of products across multiple categories to help partners remain competitive and support them in capturing additional January sales.”