Nisa launches pre-sell event for Christmas alcohol

christmas decorations

Nisa retailers have begun pre-ordering alcohol for the festive season.

The symbol group’s range, which combines Co-op own-brand and branded options, features some all-time favourites alongside new additions to enable retailers to cater for all their customer’s needs.

Gifting opportunities are also key for this time of year and there are options to suit all budgets.

Chris Walker, Offline Marketing Lead at Nisa, said: “The Christmas period is a great opportunity to offer consumers a trade up option, premiumisation is a known trend leading up to Christmas, whether this be for a gifting opportunity or just a little indulgent treat.

“Offering a mix of branded and Co-op own label helps drive sales and gives great value to shoppers, especially at Christmas and we think this range is very strong and will give Nisa partners the opportunity to really stand out in the category.”

Printed brochures have been sent out to retailers and the range is also available to view and order via the retailer website. The deadline for orders is 1 October.