Nisa adds festive lines to food-to-go offering

Nisa has launched some festive food-to-go products to help retailers grow sales as Christmas approaches.

The symbol group says the category is back on the up and is encouraging its retailers to get the right range for their shoppers.

As well as the traditional Co-op Turkey Feast Sandwich and a Co-op no turkey vegan alternative from the Co-op Gro range, other festive flavours available include Co-op Pork, Sage and Onion Stuffing Scotch Eggs, Co-op Pork, Stuffing and Cranberry Sausage Roll, and Co-op Smoked Salmon and Cream Cheese Pasta Salad.

Jonny Lambert, Wholesale Category Lead for Co-op, said: “Having the right range for customers is key and we’ve launched some great new lines this autumn taking us through to Christmas to get people into the spirit of the season.”

In addition, merchandising tips have been shared to support partners in store with pointers on how and where best to site the food-to-go fixture to drive maximum sales.

A food-to-to ‘Category Talk’ film, first aired at the Nisa Expo in the autumn, has also been made available to partners. It offers insights and advice from Co-op’s food-to-go buyer, Nisa’s wholesale category controller for food-to-go, as well as a representative from key supplier Greencore.

The film touches on the impact Covid lockdown had on the category and how the food-to-go offer can be differentiated in stores. There is also supplier advice on how to grow sales, quick wins, current trend, and drivers of growth including how to make the most of own-brand and branded opportunities.

Claire Parker, Co-op Marketing Manager for category growth in wholesale, said: “The category talks are a simple way of sharing some insights and ideas from experts in the field, both from within the Co-op and Nisa business as well as from suppliers.

“This is part of our package to support Nisa partners and help them to drive sales in the food-to-go market, particularly in the lead-up to Christmas.”