Nisa is adding around 1,000 more Co-op own brand fresh and ambient products to its range from April.
This will bring the total number available to Nisa and Costcutter retailers to almost 2,000 – more than 80% of the Co-op range. The products will be rolled out on a category-by-category basis throughout April.
To aid retailers in meeting the needs of their customers, both Nisa and Costcutter have created guides which demonstrate the optimum and credible range of own brand products to stock based on their store size. The guides outline which products will enable them to maximise the Co-op own brand potential for their business.
“We are absolutely delighted to be able to make these additional lines available to our partners,” said Nisa CEO Ken Towle. “A quality own brand range is of strategic importance for the modern convenience store as the customers shopping mission changes. Through this extended range we are giving our partners the opportunity to compete and capitalise on the sales driving potential of the Co-op’s award-winning own brand range.”
Both Nisa and Costcutter will introduce the extended range at their trade exhibitions on 2-3 April and 28 March respectively, with the lines available to order from 1 April.
