JTI has unveiled new Sterling 18s, which are available now in all channels. All formats – King Size, Superkings, Blue, Green and Dual – rrp at £6.99. Price-marked packs are also available.
The combined Value (Value, Super Value & Ultra Value) sector is the fastest growing within the UK tobacco market. Since its launch in 2001, Sterling has grown to become the UK’s No.1 cigarette brand. The introduction of Sterling 18s aims to build on this, by offering existing adult smokers “high quality tobacco at a competitive price point”.
Jeremy Blackburn, JTI Head of Communications commented: “There is an overwhelming trend towards value, which now accounts for over half of all cigarette sales in the UK. The launch of Sterling 18s is responding to this demand for lower priced alternatives.”
