New popcorn bars from Nature Valley

Nature Valley popcorn bar

Nature Valley is launching a new range of Popcorn Bars, which will be on-shelf from early May.

The bars will be available in two flavours: Cranberry & Yoghurt and Peanut & Sunflower Seed (rrp £2.89). Each bar has less than 100 calories and are available in multipacks containing five individually wrapped bars, with Peanut & Sunflower Seed also launching in 20g single bars (rrp £0.69).

Paul White, Marketing Manager, Nature Valley, commented: “Snacking is becoming more and more important. In fact half of all eating occasions include snacks and this presents a huge opportunity for retailers. Our new range of Popcorn Bars is set to drive incremental snacking sales because it’s bang on-trend and meets the increasing need for delicious snacks that consumers can feel good about.”

In a bid to drive maximum awareness and trial, the launch is being supported by social media, in-store, digital, PR and experiential activity.