Mars has extended its celebration cake range, with the introduction of a new Mars Bar Cake.
The cake is intended to be shared at parties and celebrations with family and friends. It is made from a caramel and malted chocolate sponge, layered with caramel and buttercream, and covered in soft chocolate icing to replicate a Mars Bar.
“The branded celebration cake category continues to see significant growth,” said Michelle Frost, General Manager for Mars Chocolate Drinks & Treats. “With great shelf appeal, and eye-catching packaging, we believe the new Mars Bar Cake will help drive category sales even further.”
The Mars Bar Cake has an rsp of £15.
