New look for Jacob’s from United Biscuits

Jacob's Cream Crackers and Flatbreads

United Biscuits has announced the introduction of new-look packaging and a revamped logo for its entire Jacob’s range. The redesigned packs are now available to retailers with the first products already rolling out in-store.

United Biscuits say the savoury snack market has been the fastest growing of all significantly sized snack categories in the UK over the past five years, and Ted Linehan, Director of Savoury Brands at United Biscuits commented: “The revamped logo brings a smart, contemporary style to the range, keeping it fresh and exciting.”

Linehan hopes the revamp will generate stronger on-shelf impact and lead to easier range navigation for the brand in-store. He concluded: “We are confident this will help to extend Jacob’s appeal to all our customers.”