Britvic has added to its Robinsons Squash’d family with the introduction of its most requested flavour ever: new Orange Squash’d.
The brand has also unveiled a new design highlighting the brand’s 0% sugar credentials across the entire pocket Squash’d portfolio.
Robinsons will promote the new variant and redesigned core range as part of the brand’s out-of-home Hydration campaign early next year, which will include TV advertising from January.
Kevin McNair, GB marketing director at Britvic, commented: “One bottle of Robinsons Squash’d is now sold every seven seconds in the UK. Following this brilliant success in 2016 we now look into next year, and thanks to some exceptional performance in sensory testing we are excited to see the new Orange flavour hitting the shelves. The great-tasting 0% sugar liquid with real fruit is set to drive even more sales for retailers.”
The Orange variant will be replacing the existing Orange & Peach and is available now. The new flavour is available at an RSP of £2.00 per 66ml pocket format, and is available in outers of six. Cases of 12 one-litre bottles of Orange will also feature neck hangers promoting the new Squash’d flavour to help engage customers with the launch.