Nairn’s moves into convenience with PMPs

Nairn's oatcakes

Oatcake producer Nairn’s is launching its first-ever price-marked packs, created specially for the wholesale and convenience channels.

The company’s bestselling oatcakes, Rough and Fine Milled, will be available from May in £1 PMPs in cases of eight.

Paddy Cronin, UK Sales Director at Nairn’s, said: “We’re confident we can drive incremental volume within wholesale and convenience, keeping both retailers and customers happy with great products and channel specific packaging.

“Our aim is to secure widespread distribution across the cash & carry and delivered wholesale channels. We also seek listings with key convenience customers and will support all retailers with an upweighted support package, either direct or via their wholesaler. We will also offer attractive shared margins.

“In addition, we’ve also appointed a new National Account Manager, Scott McPherson, who will be responsible for wholesale and convenience channels offering support to our current buyers whilst developing our customer base.”

Interested retailers are invited to email Nairn’s or call 0131 620 7000 for further details.