Nairn’s has launched a limited-edition pack design for its Rough Oatcakes to mark the brand’s 130th anniversary.
The special-edition carton was created by illustrator Emily Hogarth, who drew inspiration from the oat fields surrounding her studio.
Working in her signature papercut style, Hogarth developed a layered design centred on oats, using a restrained colour palette intended to reflectairn’s recipes.
Nairn’s selected Rough Oatcakes for the anniversary pack as one of the brand’s longest-standing products. The company said the product helped establish the family business more than a century ago and continues to be made using the same approach of using simple ingredients.
The pack forms part of Nairn’s 130th anniversary campaign and will feature across PR, social media and marketing activity throughout the year.
