News UK and brand marketing specialist McCurrach have teamed-up to launch MyStore+, a new app that gives convenience retailers access to category and brand advice, offers and rewards.
MyStore+ enables retailers to access category advice to help them stock the right products and planogram their space to maximise sales. Retailers can also access exclusive offers and rewards from brands for executing activity in their store and for sharing insight with brands.
News UK’s Director of Retail Sales Neil Spencer said: “News UK has always been passionate about helping retailers grow and connecting brands with more retailers for the benefit of the convenience sector. MyStore+ is an innovative way for us to do this across our independent retail customer base of 35,000 retailers. We’re also going to leverage our React proposition through the app to work with brands and retailers to unlock growth through retail marketing and activation.”
News UK will work with McCurrach to engage with the 12,000 retailers they visit through their retail sales team and the 35,000 convenience retailers who sell news every day of the year.