blu has expanded its portfolio with the launch of its latest next-generation ‘pod mod’ system, myblu, along with its new ‘Intense’ Liquidpods, both of which are rolling out in stores from September.
myblu combines a high-performance vaporiser, which takes just 20 minutes to charge, with the device’s hassle-free Liquidpods, allowing consumers to switch between flavours in seconds via a simple one-step ‘click and go’ system.
myblu is the first widely-available pod mod device to feature Nicotine Salts. Vaping a myblu Intense Liquidpod results in nicotine being absorbed into the body at a significantly more rapid rate than normal e-liquids.
By delivering a sensation of satisfaction much closer to smoking a traditional cigarette, myblu Intense will appeal to adult smokers who are either looking to switch to vaping for the first time, or have perhaps tried vaping in the past and not been fully convinced.
Sophie Hogg, Head of Next Generation Products at blu UK comments: “With 57% of new vapers opting for closed systems , we’re incredibly excited about the possibilities myblu and our unique Intense Liquidpods offer as we seek to widen the scope of our product offering in this dynamic new category.”
“With a rapid delivery of nicotine that will remind adult smokers of a traditional cigarette, its unique Nic Salt-infused proposition means it’s the smoothest, most satisfying and intense myblu experience yet.”
To find out more about stocking blu, retailers are encouraged to contact their designated Imperial Tobacco representative, call 0800 0149 335 or check out the blu website.
