Intensity grows for myblu

myblu Intense

Vaping brand blu has extended its myblu portfolio with the launch of a new Starter Pack featuring its Intense Liquidpods.

Available now, the new myblu Intense Starter Kit includes a myblu pod-mod device and USB charger, along with 2 x Intense Liquidpods, at an RSP of £19.99. The Intense Liquidpods within the kit include both Menthol and Golden Tobacco variants, two of blu’s best-selling e-liquid flavours.

Chris Street, Head of Trade Marketing at blu UK, explained the thinking behind the launch: “Our latest market insights show that adult smokers need to experience different flavours in order to really commit to vaping and make the switch a permanent lifestyle change.

“Adult smokers also want and expect a nicotine delivery that is more similar to that of a traditional cigarette, something which our Intense range looks to satisfy, thanks to the inclusion of nicsalts.

“Launched in direct response to this growing demand, our new Intense Starter Kit offers a range of flavours with a rapid nicotine delivery that will help adult smokers switch to something better.”

Cadbury Creme Egg December 21-January 22 section banner