Scotmid has got behind motor neurone disease charity the My Name’5 Doddie Foundation by stocking Gen!us Craft Lager.
Five pence from the sale of every can will be donated to the charity, which was formed after Scots rugby legend Doddie Weir announced his diagnosis of the disease in 2017.
Finlay Calder (pictured right), former Scotland teammate of Weir’s and a trustee of the Foundation, called on Scotmid customers to give #5p4Doddie.
“This is a smart way of raising funds for an incredibly worthy cause,” he said. “Doddie is literally a giant of Scottish sport and I’m certain people will want to support his foundation in every way possible.
“With Gen!us now stocked in Scotmid stores, there’s another way to support Doddie’s fundraising and I would encourage customers and rugby supporters to give it a try.”
The UK’s first ‘light’ craft lager (3% ABV, 72 calories per 330ml can), Gen!us was launched in April and is an official Fundraising Partner of the Foundation.
Scotmid’s Local Sourcing Manager Stephen Brown (pictured left) commented: “Our stores are situated at the heart of Scottish communities and Doddie is an icon of Scottish rugby, so, as soon as we were made aware of his charity’s partnership with Gen!us, we wanted to support it by stocking the product.
“Over the past three years, Scotmid has fundraised over £1 million for different charity partners and made thousands of donations to local good cause groups.
“We’re excited about stocking a new low-calorie craft lager, and we’re sure the introduction of the product into our stores will be well-received by our members and customers.”
