MWD aims to up category insight with key appointment

Müller Wiseman Dairies has appointed IGD Leading Light finalist Rebecca Oliver-Mooney in a move the company said signalled its intention to provide industry leading category insight and vision in the fresh milk sector.

Oliver- Mooney joins the business in February 2015 as Category & Marketing Controller having held several senior category management roles for sister business Müller Dairy, makers of Müller Corner, Müllerlight and Müller Rice.

Dan Howell, Commercial Director at Müller Wiseman Dairies said: “The fresh milk sector has the potential to innovate to a far greater extent and this starts with great category insight and leadership. Rebecca brings a wealth of knowledge and experience from her role in Müller Dairy and previous FMCG roles with Kellogg’s, Nestlé, and Masterfoods.

“She is respected in the industry and was a finalist in the IGD Leading Light awards this year and we very much look forward to having her onboard as we continue to develop our offering to customers in the fresh milk sector.”