Müller Milk & Ingredients has launched a £2m advertising campaign for its new Müller Good Stuff Barista Milk, encouraging consumers to ‘be a bit Barista’.
The dairy company’s first branded milk advertising campaign in several years takes in outdoor, social media, instore, influencer and podcast activities, all of which will celebrate amateur frothy-coffee art and at-home baristas. The campaign starts this week and runs for seven weeks until mid-October.
Helen Priestley, Marketing and Category Director for Müller Milk & Ingredients, said: “This new advertising campaign will inject a bit of humour into the category, and presents us with a great opportunity to leverage even better results for our customers, and expand into new areas.”
Launched earlier this year, the new Müller Good Stuff sub-brand will feature more NPD in 2024. Müller Good Stuff Fresher For Longer, initially only available to previous stockists, is now undergoing a wider rollout following its relaunch earlier this year.
