Almost 80% of Veganuary participants say they will permanently change their diet, either by staying vegan or at least halving their intake of animal products, according to results from the 2023 participant survey.
The results show 25% of participants who were not already vegan before Veganuary planned to stay vegan at the end of their pledge.
Meanwhile, 72% of those not staying vegan plan to at least halve their intake of animal products going forward and 69% are very/extremely likely to try vegan again in the future.
Veganuary’s International Head of Communications, Toni Vernelli, said: “These incredible results show that Veganuary is so much more than a one-month pledge as taking part leads to lasting diet change for most participants.”
She added: “We work very hard to equip our participants with as much useful advice, delicious recipes and friendly support as possible, so it’s very rewarding to know that 98% would recommend Veganuary to others. This figure has been consistent for several years, demonstrating the value of Veganuary’s work in making plant-based eating easy and accessible for everyone.”
