Sweet manufacturer Swizzels has expanded its range of Minions products with the addition of a Sherbet Dip.
Minions Sherbet Dip comes in three flavours: Fizzy Orange, Sour Apple and Tangy Berry – all with a classic Swizzelstick for dipping.
It is available now in shelf-ready cases of 36 x 23g sachets that have a 50p RSP.
The launch will be supported by a targeted social media campaign in the summer.
The new vegan-friendly product joins a range that already includes Minions Chew Bags and Minions Chew Bars.
The sherbet dip category is positively fizzing at the moment, according to IRI, with an estimated worth of £3.7m and value growth of 7%.
For more information, please visit swizzels.com/minions.
