MIA, a new super-premium ethical food brand, has launched in the UK with its first products – a six-strong range of Madagascan single origin, bean-to-bar chocolates – available this month.
Every MIA product is manufactured from start to finish in Africa, hence the brand name, which is short for ‘Made In Africa’.
The new MIA dark chocolate line includes 100% Cocoa, 75% Dark Chocolate, 65% Coconut, 65% Almond & Coconut, 65% Hazelnut & Cranberry and 65% Candied Orange. The 75g bars come in cases of 10 with an RSP of £3.99 to £4.49.
Retailers can email MIA for stock enquiries.
Brett Beach, Co-Founder of MIA, said: “It’s been a long but very rewarding journey to bring the brand to market so we’re incredibly excited to have the first MIA products in the UK for the sales push to begin. MIA is more than just our name, it’s our ethos as we’re dedicated to making delicious, unique food fairly in Africa. With the continent’s natural resources, talented entrepreneurs and our eclectic MIA team, we’re confident we can put Africa on the map when it comes to producing the finest, awe-inspiring food products.”
