Perfetti Van Melle has launched Mentos Sour Gum, which combines a crunchy outer shell with a liquid fruit centre.
Compliant with England’s HFSS regulations, it is available now in two flavours – Sour Apple and Strawberry – in display cases of 10 bottles with an RSP of £1. Each pocket-sized bottle contains 15 pieces of gum.
The launch is supported by a social media campaign, with in-store activity planned in 2023.
Kim McMahon, Brand Manager of Mentos Gum, said: “Research shows that tangy sour flavours hold more appeal for younger demographics than traditional mint flavours. Delicious tangy Mentos Sour Gum will introduce younger consumers to the Mentos Gum brand and improve category consideration for the rest of the range.”
