After launching last summer, Mentos Fanta has been awarded Product of the Year 2023 in the Sweets – Tube category.
The limited-edition product is one of the bestselling fruit single lines in convenience and on forecourts.
Product of the Year is the UK’s largest consumer survey of NPD; winning products typically see an average sales rise of 10 to 15%. Mentos Fanta emerged victorious following a Kantar survey of 8,000 people.
Manufacturer Perfetti Van Melle will now spend £700,000 promoting the chewy sweet throughout 2023, with a mix of out-of-home, video-on-demand and influencer activities.
Mark Roberts, Marketing and Trade Marketing Director at Perfetti Van Melle, said: “The brand mash up has performed even better than we had hoped for.
“The success of this has prompted us to explore more major brand collaborations in the future, so watch this space.”
