McCoy’s gets makeover

New look packs of McCoy's crisps

McCoy’s is unveiling a modern new design across its entire range this summer in a bid to boost sales.

The brand is aiming to create desire for the McCoy’s portfolio with a more contemporary look and feel that will appeal to younger males and ensure strong impact at point of purchase.

Matt Collins, Trading Controller Convenience, KP Snacks commented: “This summer we’re transforming McCoy’s with a  great new look across the range – which is particularly big news as it’s the brand’s first identity change in 15 years! This new positioning for McCoy’s will ensure better stand out on shelf and significantly greater appeal for consumers.

“Following a phenomenal first season as the Official Crisp Partner of The Football League, we’ll also be back in September with dedicated above the line and in-store support – watch this space for more details.”