KP Snacks fired up by new McCoy’s range

McCoy's Fire Pit range

KP Snacks has launched McCoy’s Fire Pit, a brand new three-strong range inspired by the trend of open fire, or ‘wood fired’ cooking.

Three sizzling flavours include Flame Roasted Peri Peri, Flame Smoked Chorizo, and Flame Scorched BBQ Ribs.

Launching in stores from the first week of January 2021, McCoy’s Fire Pit is available in Multipack format (RSP £1.70), a 45g Grab Bag (RSP 89p) and as a 62.5g £1 PMP.

The launch taps into the fastest growing CSN flavours of Spicy (+7.1%), Meaty (+5.8%) and BBQ (+4.5%), with smoky, chargrilled flavours traditionally associated with cooking meat slowly over an open fire.

It will be supported with a £2 million investment in a multimedia campaign in 2021.

The new range has a flavour and spice level to suit all tastes. Flame Roasted Peri Peri takes a national classic and elevates it to another level. With medium heat, consumers will experience flavours of hot and tangy chili marinated chicken, pepper roasted over coals and a twist of charred lime. Flame Smoked Chorizo is a milder flavour that brings together paprika, chili, red bell peppers and spiced cured pork sausage, and combines it with sautéed and roasted onions. Cooked low and slow for a succulent sweet and smoky pork rib flavour, Flame Scorched BBQ Rib promises classic rich and tangy Deep South flavours, quintessential with BBQ cuisine.

Kevin McNair, Marketing Director of KP Snacks said: “McCoy’s is one of our most successful brands and a leader in the CSN category, across both singles and multipacks. Flavour is the most important factor in CSN and we are extremely excited to bring something differentiated to the market that capitalises on this trend whilst bringing fun and innovation to the category.”

Matt Collins, Trading Director of KP Snacks, added: “Our delicious range will drive sustainable value growth across all channels. With a variety of formats available, the new product range aims to capitalise on the increase in in-home consumption and recent growth of multi-pack sales across all channels whilst supporting the recovery of profitable single sales in the Convenience channel.”

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