Limited edition packs for Mayfair are available now in King Size and Sky Blue King Size 19s. The packs will be available across all channels until mid-July or while stocks last.
Celebrating the brand’s creative side, the new packs feature a “triumphant”, multi-coloured crest.
Mayfair holds 53% of the mid-price cigarette market, accounting for 8.4% of total ready-made cigarette sales. The second largest brand in the UK, Mayfair secured over £1bn retail sales last year.
For more information on the Mayfair LEPs, retailers should speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit.
