Maxxium is strengthening its premium portfolio from 2nd March, with additional Beam Suntory brands including single malt Scotch whiskies, Auchentoshan, Bowmore and Glen Garioch; Japanese whiskies, Hibiki, Yamazaki and Hakushu; and melon liqueur Midori.
The new range comes as a result of Suntory’s acquisition of Beam Inc. in 2014 and the subsequent creation of Beam Suntory. Maxxium, as a joint venture between Beam Inc. and Edrington, will be responsible for the distribution of these Beam Suntory brands in addition to its Edrington portfolio.
Maxxium Managing Director Huw Pennell commented: “These leading brands join Maxxium at an exciting time when consumer demand for premium products with provenance continues to grow.”
Pennell, who recently announced he is leaving Maxxium to take up a role at Edrington, added: “This integration complements our award-winning portfolio perfectly and ensures that we can continue to provide our customers with an unrivalled portfolio and expertise enabling them to meet the needs of the whisk(e)y consumer, while Midori broadens our liqueurs and specialties offering.”
