Burton’s Biscuit Company has extended its ‘less than 100 calories’ biscuits and snacks range with the launch of Maryland Oaty Cookie Bars.
The bars are available now in shelf-ready outers of 20 with an RSP of £1.39 per pack.
Each pack contains six individually-wrapped chocolate chip cookie bars. These are high in fibre and wholegrain oats, with only 94 calories per bar.
Burton’s Marketing Director Kate Needham said: “As consumer demand for more permissible options shows no signs of abating, Maryland Oaty Cookie Bars reinforces our commitment to leading the way in portion control, offering the strongest ‘less than 100 calories per serve’ range in the UK’s £3 billion biscuits category.
“This wide-ranging initiative includes a 20% calorie and sugar reduction across our portfolio, providing consumers with more permissible, high quality, great-tasting products which can be enjoyed as part of a balanced diet, in or out of home.”
For further information call Burton’s Biscuits on 0330 6600 196 or visit burtonsbiscuits.com.
