Burton’s Biscuit Company is entering the chocolate biscuit bar market under its Maryland brand for the first time with the launch of single portion Maryland Chocolate Cookie Bars.
Packs of 8 x 19g individually wrapped bars have an RSP of £1.39 and are available from mid-July in outers of 32.
The launch comes as biscuit portion packs are outperforming the total Sweet Biscuits market, growing at 4.8% vs. total market growth of 2.8%.
“Maryland Chocolate Cookie Bars combine great-tasting chocolate and cookie indulgence with an individually wrapped portion pack at just 97 calories per bar – a compelling proposition for the growing number of consumers who want to treat themselves but who are also mindful of calorie control,” said Kate Needham, Burton’s Biscuit Company’s Marketing Director.
For further information call Burton’s Biscuits on 0330 6600 196 or visit burtonsbiscuits.com.