Burton’s Biscuits is set to introduce new Big & Chunky lines under its £50m Maryland cookie brand.
Available from January, the new Big & Chunky cookie range will include two variants – Milk & Dark Choc and White Choc & Caramel (RSP £1.49/180g) – with Big & Chunky Milk & Dark Choc also available as a £1.39 PMP.
“Maryland is the number one branded cookie in the UK, growing at 9.5% year-on-year, making it a must stock brand for the convenience channel,” said Mandy Bobrowski, UK & Ireland Marketing Director at Burton’s.
“With our new Big & Chunky lines, we’re bringing our best-loved cookie recipes into a bigger and chunkier format that’s perfect for a slightly more indulgent treat. We’re also tapping into the impulsive nature of biscuit shoppers, with a PMP format that will enable retailers to drive sales from impulse purchases.”