Mars Wrigley has announced the return of its Sweetstake promotion, with top prizes of £20,000 and a new charitable partnership with National Emergencies Trust (NET) for its Coronavirus appeal.
The promo runs throughout summer 2020 across the Mars, Revels, M&M’s, Galaxy Minstrels, Maltesers, Twix, Galaxy Ripple, Snickers, Starburst, Skittles and Extra brands.
It is supported by POS and overlays, alongside social media activity.
For a chance to win, consumers must register promotional codes found inside packs online before 11 January 2021. Given that all football leagues are currently suspended, winners will be decided on the outcome of virtual games instead. The prize pool consists of £20,000, £1,000, £500, £20 and £5 cash prizes plus millions of free pack coupons.
Mars Wrigley will match the value of every prize claimed with a donation to NET in order to reach a target donation of £500,000. If the total matched value does not reach the target donation, the confectionery giant will make up the shortfall.
Emily Owen, Reward Brand Manager at Mars Wrigley UK, said: “By partnering with NET, the Sweetstake 2020 promotion will not only support retailers during this difficult time and excite consumers but will also fund organisations providing vital support to people affected by the Coronavirus outbreak.”
