Maltesers Bunny turns orange

Mars Wrigley has announced the launch of Maltesers Bunny Orange, which will be available next year with an RSP of 61p.

Demand for orange flavours has grown 20% in the last two years.

Kerry Cavanaugh, Marketing Director at Mars Wrigley, said: “In what has been a challenging year for retailers, we know this exciting NPD will bring a new zest for life into sales and get consumers excited about the category once again.”