Maltesers is marking its 90th anniversary with a major new instalment of its long‑running ‘Look On The Light Side’ platform, unveiling a campaign that spans 90 years of women’s shared experiences and everyday frustrations.
The new brand film takes viewers on a journey through different eras — from corsets and horse‑drawn carriages to Victorian hospital wards and modern office life — highlighting how women have long navigated a world not always designed with them in mind.
Throughout the ad, playful scenes show women supporting each other through small, relatable moments, underpinned by an all‑female choir rendition of ‘Put on a Happy Face’. The film draws inspiration from history, meme culture and real‑life conversations, aiming to resonate with women’s experiences while retaining Maltesers’ signature light‑hearted tone.
The anniversary campaign forms part of a £10m investment across 2026 and will run across cinema, TV, out of home and social media.
