Mackie’s set to launch chocolate bar

Mackie’s of Scotland has revealed that it is working on a new treat at this year’s Royal Highland show, where visitors were asked to try a piece of Mackie’s chocolate and taste test it against some of the market leaders. Development Director Kirstin Mackie reported that “the results were very encouraging with a high preference for Mackie’s new chocolate recipe and others finding it hard to choose between Mackie’s and their favourite.  With this first trial we will now be able to fine tune the recipe and aim to bring Mackie’s chocolate bars to the UK market later this year. We also have good interest from our export partners.”

Mackie’s said it wanted to add new products to its range of “indulgent treats” and that chocolate fitted the bill for a new treat with similar brand values to Mackie’s ice cream. Mackie’s will also be able to use their new chocolate as a speciality ingredient for Mackie’s ice cream. The cocoa beans will be imported from Ghana and Equador, and then Mackie’s will refine and conch the raw ingredients. Mackie’s will ensure that the process is carefully done over a particularly long period to make “chocolate the way it should be”.

Mackie’s is working together with MacIntyre, chocolate manufacturing equipment producers in Arbroath. The range will be announced later this year but we can expect both Milk Chocolate and Dark Chocolate – with a new Mackie’s cow in the design.

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