Lucozade Energy is launching a £10m campaign, focused on the ‘Yes Moment’. Carrying the strapline, ‘That moment when energy flows’, the promotion will run until August and retailers are encouraged to stock up early to give consumers the chance to win their very own ‘Yes Moment’.
The refreshed on-pack offer will feature across the core Lucozade Energy portfolio from this week. Following its huge success last year, ‘The Yes Project’ is returning with a new competition mechanic to give consumers the chance to win prizes every hour.
With over 550 prizes up for grabs in the first promotional period alone, including spring break adventures in Cancun, European city breaks and various ‘Yes’ goodies, Lucozade Energy is set to inspire, celebrate and encourage consumers to share their #YesMoments, attracting both existing and new consumers to the energy drinks category.
