Lucozade is investing £14m to launch its biggest-ever campaign for Lucozade Energy.
The campaign features the new strapline, ‘Find Your Flow’, to highlight that Lucozade Energy offers a range of flavour choices for shoppers who like to find their rhythm and keep it.
Targeting men and women on-the-go who are leading full and busy lives, the campaign launches this month with outdoor advertising, TV sponsorship, and experiential activity. This will be followed up later in the summer with extensive TV, radio and digital activity.
A range of POS material is available to retailers, including shelf barkers, chiller clings, countertop units and FSDUs.
“This is an exciting time for Lucozade Energy. With the brand out-performing the category and growing at 7.9% value within grocery, we are confident it will provide a profitable opportunity for retailers. Loyal brand fans have an inherent love for Lucozade Energy and this new campaign is set to retain existing shoppers whilst attracting new shoppers to the soft drinks fixture,” said Lesley Stonier, Marketing Manager for Lucozade Energy.
“As market leaders, we want to ensure that we continue to drive the category forward for our customers and the way to do this is to showcase to shoppers the role that Lucozade Energy can play in helping them to enjoy that unmistakable feeling of being on form, no matter what the day throws at you.”
