Doritos has introduced a new on-pack promotion across its Dippers products – Cool Original, Lightly Salted and Hint of Lime.
The promotion offers shoppers the chance to win a grand prize of £20,000. There is also an additional opportunity for consumers to win £200 every day.
To be in with a chance of winning, shoppers have to share a photo of their nacho creations using the Doritos Dippers range on their Instagram feed, including #NachoYourWay and @DoritosUK in the caption.
The promo kicks off on 9 August and will end 17 October 2021. It will be supported by a digital, social and influencer campaign.
Juliana Macedo, Doritos Marketing Director at PepsiCo, said: “Our Doritos Dippers range offers a variety of snacking options – from the standard dipping tortilla chip to the perfect base for a night in nacho table with friends or family. With slightly lighter flavours than our standard range, they are perfect to complement dips and nachos with a hint of great flavour.
“The #NachoYourWay promotion aims to raise awareness of this great versatility and inspire the nation to have fun, get creative and show us their most elaborate and delicious creations with Doritos Dippers. We challenge you to Nacho Your Way to win.”
The dips category has benefitted from the lifting of Covid restrictions, as more people looking to get together with their friends and family for a barbecue or a big night in together.
Macedo added: “Our recent insight shows that at least four people usually enjoy these moments together, so we wanted to ensure our Dippers range catered for this by increasing the size of our share bags, in May 2021, from 230g to 270g.”