Retro sweet maker Tangerine Confectionery has its mobile advertising all wrapped up, as its logistics partner Bibby Distribution adopts a new fleet of 20 trailers.
The trailers, each with a 26-pallet capacity, have been liveried with instantly-recognisable designs featuring Butterkist Popcorn and new Softies Fruit Salad and Softies Refreshers.
Emma Stanbury, Brand Manager at Tangerine Confectionery, said: “The new livery looks fantastic! The designs really are very distinctive and bright, with vibrant colours that reflect our brand identity. The new trailers are now highly visible and are a great advert for our key lines – you simply can’t miss them!”
Steve Webster, Tangerine’s Head of Logistics and Customer Service, added: “It’s a great use of what would otherwise be wasted advertising space. We’re already looking at plans to add more colourful designs to the fleet based on the strong start to our working partnership with Bibby Distribution.”
