Lomond brings back ‘Give Back’ promo

Barbara Henderson

Lomond: The Wholesale Food Co has rebooted its ‘Welcome Back, Give Back’ campaign, slashing the prices on many of its bestselling food-to-go products to help boost retail and foodservice customer margins as they gear up to open their doors once more.

Starting this month and running throughout the summer, the campaign will see a variety of new lines and food-to-go products on promotion each month, as well as promotional pricing on many of Lomond’s core range of bestsellers. This will include everyday purchases such as bacon, chips, chicken, soft drinks and bouillons. For April, the standout offer is on Lomond’s bestselling Lomond 49 unsmoked Danish back bacon, 1 x 2.27kg for £6.99.

Barbara Henderson (pictured), Director at Lomond: The Wholesale Food Co, said: “We were absolutely blown away by the response to the promotion last year and it made sense to bring it back to offer support when our customers need it most.

“Just like last year, our customers are under pressure and will be operating on much lower volumes and we recognise that they need a great offer for their customers. By offering incredible low prices on the products they most want to buy, we’re helping them to boost their margins and rebuild their businesses for the future.”