Imperial Tobacco has launched two new formats and a limited-edition design for its Lambert & Butler Roll Your Own (RYO) range to celebrate one year in the market.
Exclusive to the independent channel, the limited-edition packs are available now in both 30g and 50g formats with RSPs of £12.80 and £21 respectively. Launched in a branded trade outer that celebrates the milestone, both the new limited-edition packs have an improved freshness seal.
The 30g pack also includes 60 filter tips and 60 papers, while the 50g includes 100 papers.
Chris Street, Market Manager UK at Imperial Tobacco commented: “Despite launching into the market just over a year ago, Lambert & Butler has already grown to become one of our fastest growing Roll Your Own brands. Lambert & Butler RYO is a quality brand with a long-standing heritage and with demand for value tobacco continuing to rise, we’ve seen incredible YOY volume growth of 28%. We’re really excited to be celebrating this milestone with the launch of our new limited-edition packs and delivering even greater value to both our retail customers and their shoppers with this new combi offer.”
