KP Snacks has added three of the most popular flavours from its premium snack brand Tyrrells to its £1 price-marked pack range.
Available now, the new Tyrrells £1 PMP 60g packs are available in three flavours: Lightly Salted, Sea Salt & Cider Vinegar, and Mature Cheddar & Chive.
The KP Snacks £1 PMP range is currently outperforming the category at +13.5%.
Matt Collins, Trading Director at KP Snacks, said: “We are extremely excited to be launching three core Tyrrells products as £1 PMPs. Tyrrells is already a well-known and much-loved brand, and by moving into PMPs, we can offer great value whilst widening our appeal.”
