KP Snacks has extended its £1 price-marked pack range with the addition of two new SKUs – Hula Hoops Big Hoops Salt & Vinegar £1 PMP (70g) and Discos Cheese & Onion £1 PMP (70g).
The new Big Hoops Salt & Vinegar PMP joins Hula Hoops Big Hoops BBQ Beef, the bestselling £1 PMP in the convenience channel.
Meanwhile, Discos Cheese & Onion £1 PMP is the second Discos flavour to launch in the format, following the launch of Discos Salt & Vinegar £1 PMP last year.
Matt Collins, Trading Director at KP Snacks, said: “We are delighted to be growing our £1 PMP portfolio with Big Hoops Salt & Vinegar and Discos Cheese & Onion. We are confident this format will continue to show strong growth going forward. In the past twelve weeks, KP Snacks’ £1 PMP range has grown in value at +15.4% as the hero food-to-go category continues to grow.
“As we continue to expand our extensive PMP portfolio, we are keeping retailers at the forefront of our decision-making by selecting the top flavours and brands that we know will drive sales.”
