KP Snacks has expanded its McCoy’s Epic Eats range with the launch of Chip Shop Curry Sauce and Bangin’ BBQ flavours in £1.25 price-marked packs.
This follows the launch of Epic Eats Chip Shop Curry Sauce and Bangin’ BBQ multipacks earlier this year.
Available in stores from the beginning of January, the new McCoy’s Epic Eats PMPs are also non-HFSS, with 45% less salt than standard potato crisps on average.
The McCoy’s Epic Eats range launched in February and £1.25 PMPs are now growing at 27.8% in the CSN category, driving 61% of sales for indies.
Matt Collins, Trading Director at KP Snacks, commented: “Since launching earlier this year, McCoy’s Epic Eats has performed strongly, driving brand penetration and exciting consumers.
“We are committed to supporting our retailer partners with big, innovative flavours that are delivered in the right format to drive sales.”
