KP Snacks has launched a new £1m media campaign to promote its McCoy’s Epic Eats range.
Running until early December across multiple channels including radio, out of home and social, the campaign seeks to drive awareness of the brand’s latest additions: McCoy’s Epic Eats Chip Shop Curry Sauce and McCoy’s Epic Eats Bangin’ BBQ.
It follows the launch of the two McCoy’s Epic Eats multipacks in June and highlights their taste and texture with the tagline ‘Epic Flavour, Epic Crunch, Epic Eats’.
John McDougall, McCoy’s Brand Manager, commented: “We are delighted to be supporting our new Epic Eats variants with an exciting media campaign, showcasing our bold new flavours that have landed to excite and engage shoppers. The McCoy’s brand is famous for its innovative and iconic flavours, and the new campaign capitalises on this while tempting consumers to try something new.”
